Imagesmith Name & Logo

Updated 04/02/01 | Comments to Scott R & Deb C


Intranets 2001 | Citium | Fiscal Year | 13th Floor | SVB | Erik Perotti | Open House | Broad Daylight

Imagesmith V.P. of Development selected
to Speak at Intranets 2001 Conference. -February 5, 2001

SANTA CRUZ, Calif. - Erik Perotti, V.P. of Development for Imagesmith Inc., has been chosen to speak at the Intranets 2001 Conference at the Santa Clara Convention Center in Santa Clara, Ca. His presentation, entitled "Culture isn't Just in the Design" will be Monday, April 30 from 11:30 a.m. - 12:30 p.m.

Perotti emphasizes that part of the inherent value of an intranet is to preserve, protect and enhance culture. He states that "...the Information Architect's challenge is to create an intranet environment which acts as a vital communication tool while embracing company culture."

Perotti's presentation will explore how to be an interpreter, not a determiner, of a client's culture; how to express culture in the information architecture and visual design of a site; how to help a client define how they perceive themselves internally versus how they project themselves externally (intranet culture vs. internet culture), and how to be sensitive to a company's cultural perceptions as they change over time.

"It's a great opportunity to share experiences and findings with other people facing similar challenges" says Perotti, who served as Director of Information Architecture at iXL before joining Imagesmith.

About Intranets 2001
Intranets 2001 is part of a three-day conference entitled Intranet/Extranet Expo. IE Expo is the single largest business-to-business event for intranet and extranet professionals. The Intranets 2001 Conference, now in its third year, is the largest international gathering place for high-level executives involved in application development, portal design, and content management.

About Intranets 2001
The Conference and Expo will be held at the Santa Clara Convention Center from
April 30 through May 2, 2001.
Jakob Neilson, a leader in the field of Information Architecture, is the keynote speaker.

About Imagesmith
Imagesmith is a leader in web development with expertise in translating client vision into a quality online user experience. Imagesmith provides a range of services to emerging e-businesses or established brands. In-house services include strategy, visual design, information architecture, project management, usability analysis/testing, motion-graphics, programming and production. Imagesmith offers access to a multitude of other Internet services through various relationships with their partners.

Founded in 1995, Imagesmith's objective is to form partnerships with each client, resulting in a collaborative and responsive working relationship that is mutually beneficial to both parties. Imagesmith has experienced tremendous growth over the years, establishing an impressive client list primarily from referrals. Clients include E*Trade, Hewlett Packard, Seagate, Disney, Netscape,, and Some of Imagesmith's current partnerships include Silicon Valley Bank, Citium and Selectica. Imagesmith is headquartered in Santa Cruz, California. More information can be found at | 831.460.9155