Corporate ID

Marcomm Web Site

Software UI

Web Application

Avant Go

Beach Boardwalk

eCongo

FDML

HP

Infoseek HR

Themestream

Video Greetings

WaiLAN

Zone Labs

This is copy that describs what a creative brief is and its value to the process. Probably speaks to where it is in the process and how other deliverables related to it. It should also mention the PM and their role, as well as the role of the client in this deliverable, their responsibilities in provided feedback, et cetera.

Samples:

White Papers:

"The Creative Brief is the foundation for visual experimentation and the introduction into the design process."

-- Chris Mehl, White Paper on the Creative Brief